Instagram Boss Explains Why Platform Won't Focus on Longform Video

Instagram has become one of the most popular social media platforms, known for its focus on visual content and short-form videos. However, there has been speculation about whether Instagram would venture into long-form video content, similar to platforms like YouTube or TikTok. In a recent video, Instagram boss Adam Mosseri addressed this question and explained why the platform will not focus on long-form video.

Mosseri starts by highlighting the core identity of Instagram, which is to connect people with friends and help them explore their interests. He believes that these two jobs are closely intertwined and that short-form video content is more aligned with these goals. Short-form videos allow users to share funny moments, highlights from sports events, or any other content that resonates with them, with their friends who share the same interests.

On the other hand, long-form videos, which are usually longer than 10 minutes and resemble TV shows, do not align as well with Instagram's core objectives. Mosseri argues that watching these longer videos takes away time that could have been spent interacting with friends' content. It also reduces the likelihood of sharing the video with friends, as it may not be as easily digestible or shareable as short-form content.

Given these considerations, Mosseri emphasizes that Instagram will not actively pursue long-form video content. The platform wants to maintain its focus on connecting people with friends and not undermine this core identity by introducing long-form video. While short-form video may not always achieve the goal of connecting friends over shared interests, Instagram prioritizes short-form content that can achieve this objective.

It's worth noting that TikTok, a popular short-form video platform, is investing more into longer videos. This highlights the different strategies and priorities of the two platforms when it comes to video content.

Overall, Mosseri's explanation sheds light on why Instagram is not looking to embrace long-form video. By staying true to its core identity, the platform can continue to serve as a space for users to connect with friends and explore their interests through short-form video content.