Introducing AI-Powered Generative Image Tools for Demand Gen Campaigns

Introducing AI-Powered Generative Image Tools for Demand Gen Campaigns

Visual storytelling has become an essential element in advertising, especially in today's fast-paced digital landscape. To help brands and agencies create compelling and engaging content, Google is introducing new AI-powered generative image tools for Demand Gen campaigns.

Demand Gen campaigns were launched last year, allowing advertisers to create and convert new demand through visual storytelling on Google's immersive touchpoints like YouTube, YouTube Shorts, Discover, and Gmail. Now, with the addition of generative image tools, advertisers can take their visual storytelling to the next level.

Creating Compelling Image Assets Made Easy

Powered by Google AI, the generative image tools enable advertisers to create stunning, high-quality image assets in just a few simple steps. Advertisers can provide prompts to the AI, which will then generate images tailored to their business or client's needs.

For example, if you have an outdoor lifestyle brand that sells camping gear, you can use prompts like "vibrantly colored tents illuminated under the Aurora Borealis" to create images that will appeal to those who are planning camping trips to Iceland.

Moreover, if you have existing images that perform well, the generative image tools allow you to generate similar options with the "Generate more like this" feature. This feature enables you to test new creative concepts efficiently and build your creatives from scratch.

Empowering Advertisers with Control and Safety

While the generative image tools provide AI-generated options, advertisers remain in full control of deciding which suggested images to include in their campaigns. Google is committed to upholding principles for developing generative AI technology responsibly, ensuring fairness, privacy, and security.

In addition to adhering to Google Ads policies, Google employs technical measures to ensure that generative image tools in Google Ads produce unique and novel content. The generated images include mechanisms, such as an open-standard markup and a resistant digital watermark, to identify them as generated and protect against manipulations.

To learn more about eligibility and safety principles for generated images in Google Ads, you can visit the Google support page.

Diversify Your Creative Strategy with Multi-Format Ads

As advertisers strive to keep audiences engaged and achieve better results, it is crucial to diversify their creative strategy with multi-format ads. According to Google data, advertisers who run both video and image ads with Demand Gen campaigns saw 6% more conversions per dollar than those running image-only ads.

To maximize the effectiveness of your Demand Gen campaigns, here are some tips:

• Utilize the generative image tools to experiment with new types of images and creative concepts.
• Combine video and image ads to capture the attention of a wider audience.
• Use text prompts to generate more image assets based on your preferences.

By following these tips and leveraging the AI-powered generative image tools, you can create compelling and engaging creatives that resonate with your target audience.

Stay Informed with Google Marketing Live 2024

If you want to stay updated on the latest product updates and learn more about how you can utilize Google AI for your business, be sure to register for Google Marketing Live 2024. This virtual livestream event, taking place on May 21, 2024, at 9 a.m. PT, will provide valuable insights and guidance.

Register now and discover how Google's AI-powered generative image tools can help you take your Demand Gen campaigns to new heights.

Follow the links below for more information:

• Generative Image Tools in Google Ads
• Google AI Principles
• Google Ads Policies
• Safety Principles for Generated Images
• Creative Excellence Guide for Demand Gen
• Best Practices Guide for Demand Gen
• Google Marketing Live 2024 Registration

At Google, we are committed to providing advertisers with innovative tools and technologies to enhance their advertising strategies. With AI-powered generative image tools, you can unlock new possibilities and captivate your audience with visually stunning creatives.